The best way to stay in tune with your customers is to understand your customer; a way to do that is by being your own customer.
Nobody can act you more than you! If you would be making huge financial decisions, you might have to consider several factors- both personal and financial.
When trying to find ways to engage new generation workers, consider these two thoughts; first, are millennials, and the older generation needs different?
You can become famous through luck. But becoming known and a trusted a personal brand requires consistent work over many months, and perhaps even years.
Because we all know any conference day is a long one.
Stress is an unavoidable consequence of our everyday work lives. There are going to be times where we’re going to deal with it, and there are going to be times where all it seems like it’s doing is piling up and finding its way into our personal lives.
No matter how strong your passwords are, chances are that sooner or later they can be breached.
Having a certification would not only give you an edge in the accounting labour market, but it would also increase your earning capacity.
One of the most common issues seen when businesspeople find themselves in trouble with debt, is that they don’t actually know what they might actually be liable for.
Being able to see the world from others point of view is such a beautiful talent- don’t waste it.
Not everyone understands how to appropriate the use of social media when it comes to marketing.
Your small business can make a big carbon-cutting impact! The 6 steps to running a carbon neutral business and why it’s the must-make business move of 2019 – all explained here
On average, business people receive about 90 emails each day and send about 40
Email has been around since the ‘70s but it’s still our favourite form of online communication. Because of that, email newsletters are a great marketing tool and offer some of the best returns on investment in the industry. So how do you do it well?
A fifth of small businesses don’t have an accountant. As they grow, they’ll eventually want to get one. So how do you welcome those fresh young businesses into your practice?
Bruce Earle’s clients might not recognise the beanie wearing, craft-beer drinking, fan of “the Boss” (singer/songwriter Bruce Springsteen) outside of work days at his accounting practice. But Bruce has always been one do things a bit differently.
Instead of waiting for marketing agencies to do the work, it is time for companies to start branding themselves.
This article will be focused on how users can deal with cases of abusive emails.
The same things happen to everyone in different ways.
The three major forms of business activities are financing, investing and operating.
An audit report could be either summarized or lengthy.
Take stock of the assets you have and create a realistic plan to define your purpose, gather resources and develop market insights.
Over 5,000 firms rely on Xero Tax to lodge their tax returns
My nine most important lessons from investing over the past 35 years are that: there is always a cycle; the crowd gets it wrong at extremes; what you pay for an investment matters a lot; getting markets right is not as easy as you think; investment markets don’t learn; compound interest applied to investments is like magic; it pays to be optimistic; keep it simple; and you need to know yourself to succeed at investing.
Jason Blumer realised his creative talent would be curbed if he stuck to the traditional ways of running an accounting business. So when he was let loose to manage his father’s firm, he started experimenting and having fun.
A good succession plan can secure a business owner’s legacy, and their retirement. Why not help your clients come up with one? It could be one of the most important and enduring things you do for them. Here’s how to get the process started.
From small to large, accounting practices of all types can be effectively thinking ahead.
Cash Flow is what makes businesses live
It is essential to create a great first impression.
When a customer complains about your product, ask yourself first whether they have a point.
It’s not just personal data that are in jeopardy.
This blog article will help suggest a few things that you can do to make conferencing less of a hassle for business owners.
More than anything, companies must prepare their employees to be deeply knowledgeable but broadly adaptable.
Imagine that any email you send was given to every employee at your company. If this thought makes you nervous, and it isn't due to privacy laws, you may need to reevaluate your message.
The resources of every organisation includes among other things, physical, financial, time, information as well as human.
Understanding and articulating your company’s “why” is fundamentally important, but the “how” behind how you and your team execute drives your organization’s culture and ultimately, it's brand.
If you've ever thought of starting a bookkeeping business, now's the time. There are fewer barriers to entry than ever. Read our seven tips on how to get started.
A web app puts you out to the world, gives you a platform, brings traffic to your site.
As a member of the learning and development industry, I am bombarded with research, insights, event invites, and models almost daily
You need billing to be fast and accurate.
The Internet has made it very easy for a business to make its goods and services reach more and more people all over the world.
Ever heard the quote by David Allen, who says “You can do anything, but not everything.”
On the list of crucial things that determine if a small scale business will stay relevant or fold up within a short while, money is right on the top.
Planning is simply a process that involves shaping a course of action that is to be done at a later date.
Depreciation affects your bottom line, your tax bill, and the value of your business. Those are three good reasons to learn what depreciation is and how it works. Here are the basics.
Debits and credits are one of those fundamental concepts in accounting..
Technology has facilitated all aspects of life
All entrepreneurs need a parachute.
"Positioning" is a term that gets thrown around a lot but can often be confused with other marketing activities.
Do you know that the wages you pay your employee is not all that your employee costs?
You understand the phrase, “Time is money” better when you are in the labour market.
Tax Day is just right around the corner
Facebook started in 2005 as a small networking site at Harvard University.
What is really happening in the life of our small business?
There’s a reason “The Room Where It Happens” is one of Broadway hit Hamilton’s standout songs: the track’s theme -- longing to be included among key decision-makers in the place in which decisions are made -- is timeless.
Bank feeds are a core component of Xero, giving you an up to date view of your cash position so you know how your business is performing.
If it’s going to survive, a startup needs to grow.
In today’s competitive environment, businesses can survive and thrive when managers or owners implement measures that encourage their employees to share new ideas and innovations to improve the workplace. As a temp administrative assistant, I have observed many innovations that work - and don't work- on the job.
TIP: All leaders that are good need to focus on days to come. You have to know what's next and how to prepare for it.
Make it a point to look for hidden talent in your teammates. It should be easy to determine who benefits you the most, when you are looking for helpers.
As part of the Beautiful Business Talks hosted by Xero at this year’s Accounting Business Expo, I was given the opportunity to present on how accountants and bookkeepers can provide advisory services to their clients.
When it comes to businesses and the publicity they involve, losing one customer can cause a chain reaction that makes you lose several other customers; existing and potential.
The concept of search engine optimisation (SEO) is literally everywhere. It is so important now, and every webmaster needs its knowledge, so content marketing is as effective as it is supposed to be.
Benefits have evolved. Once upon a time, “word-of-mouth” adverts was what worked, later on, if you couldn’t get your business to be on the television or radio, you were not dreaming big enough.
Ever heard about SSL Certificates?
You probably have.
So you didn’t follow the Elon Musk path of creating a computer game at age 12 or cold-calling a corporate banking maven to snag a paying internship? You can still become a compelling, talked-about entrepreneur if you follow a few best practices.
When was the last time you stopped to think?
I mean really stopped.
One of the biggest mistakes made by new business owners is not to engage startup legal services to handle possible issues for their new venture.
The difference between cash basis and accrual basis accounting comes down to timing. When do you record revenue or expenses?
China is currently developing a kind of social credit system, not dissimilar to a financial credit system, designed to reward people for doing good deeds and demonstrating honesty and integrity while punishing people for committing untrustworthy acts.
For hundreds of years, paper was the gold standard of written communication.
Anything you needed to record or remember, from love letters to receipts, was printed on paper.
Accounts receivable is the money you’re owed by customers. Once you send an invoice (or bill), it becomes part of your accounts receivable – until it’s paid.
Starting up a small business is no easy feat. It requires a great deal of vision and effort. Every small business is unique, and so, it comes with its peculiar rise and falls.
A business does not exist in the absence of customers. Implying that every company needs to have customers flocking around; new or existing. This is the exact reason why several brands keep thinking of new ways to expand their customer base.
There’s always “that” leader everyone looks up to; people want to talk like them, act like them, sound like them, and above all, have the privileges they have. However, it is important to realise that with great opportunity comes great responsibility. Every leader has qualities in them that make them stand out from followers. Yet, many followers have the abilities to become a leader.
Up until recently, Twitter advertising has been a redundant marketing channel in place of the giants like Facebook, Instagram, and Pinterest.
Does your business surge at specific times of the year, and lag in others? That’s typical for most professionals—there are certain times of the year when business is booming and other times when it is lacking. While it may be nice to have a break to catch up on those must-do administrative tasks, wouldn’t it be better to have steady business all year long? Of course, it would! So let’s take a look at some marketing ideas to grow your business and keep your clients engaged even during the off-season.
I was tired of spending my days staring miserably at mind-numbing spreadsheets and desperately wishing for our systems to crash so I could go home early.
Cash flow is a critical component of small business success. This is especially true if you run a trade business. Your ability to purchase tools and supplies, pay staff, and keep your vehicles running relies on having cash in the bank.
In this blog post – we explore the top 10 signs that your business is ready for (and will benefit from) a Messenger chatbot!
Messenger marketing is a rather new concept when it comes to business and that’s really exciting, but it can also be a little bit intimidating or maybe a little bit scary. So, if you’re like most business owners, who are a bit intrigued by the idea of chatbots and Messenger marketing, but you’re just not sure if it will work for you, this is the video that you need to watch.
There is a tendency in nature for apex species to get larger and larger. But there is a counterbalance where nature has a tendency of making larger species extinct quickly. This is also true in business: the bigger the business, the more fragile it becomes.
The theory of overdone strengths
The ecommerce explosion continues, but there's also an element of evolution. To take your ecommerce presence to the next level, take advantage of these emerging trends.
Times have changed. While more users always have their heads bent, busy with their phones; it does not imply that users are busy checking their news feed on Facebook. Instant messaging is the order of the day. Almost every social media app has a corresponding messenger application/option. So does Facebook.
Video Ads are more than mere trends on Facebook and far more than a feature that is sure to come and go. If you’ve been active on Facebook, the tendency is to have seen video ads on the site for different brands/companies.
2019 is here! It’s a new year; not just for individuals, but for businesses and corporations alike. This is what makes the beginning of the year a great time to work something new in your business; a time to set goals.
Not everyone loves spring; however, the idea of a spring clean is well-embraced. It allows a house look new and clean. It also prevents the individual and entire family from suffering several diseases that come with having a dirty home.
If your home (which is only accessible to the few people you know) gets a spring clean so easily, your website (which is accessible to thousands of people) deserves a spring clean too
Remote work is no longer a privilege. It’s become the standard operating mode for at least 50% of the U.S. population. Virtual retreats are no longer attributed solely to progressive startups. Traditional employers are finally on-board and ready to propose a flexible work arrangement higher up the pipeline.
One of the great things about you as Xero users is how openly you reach out with feedback and requests for new features. We take the time to read and understand all feedback we receive. What really stood out to us this time (with around 200 requests coming through last year) was the overwhelming need for bills support in the Xero mobile app.
We’ve just rung in 2019. What can you do to get this new year off to a good start? Here are a dozen ideas. You may not need to implement all of them, so choose the ones that will help you the most—and get going!
Have you harnessed social listening?
As I peruse trends for 2019, I see a lot about listening on social. And I have to chuckle … how is this trendy or new?!
In any case, if part of your marketing strategy involves social media it should also involve social listening.
Here are four easy ways using listening on social media can inform your marketing strategy.
We check our phones about 85 times a day. Chances are, you’re reading this on one right now – or it won’t be long till you check it again. A staggering 70% of internet traffic now comes from mobile devices.
Falls from height (FFH) are the leading causes of serious and fatal injuries for construction workers. Almost all of these injuries and fatalities were preventable. There are many different factors that increase the risk of FFH injuries. Getting a understanding of these issues is key to preventing FFH injuries. As a result of identifying the types of hazards and learning how to safely address these hazards on your current jobs will allow you to get lower rates on General Liability Insurance and Workers Compensation Insurance.
In this era where a lot of activities are digital, no individual or organization wants their information lost. People also want to have access to their information; especially at the point of their needs. Therefore, one thing of increasing importance is the issue of accessible data storage.
Effective job scheduling is one of the most important but least understood disciplines of business management.
For most of us the internet is an intrinsic part of our lives. We rely on it to get us where we are going, connect us to friends and family and answer all of our questions, no matter how banal. It has also quickly become an integral part of most businesses, enabling them to complete business transactions in mere minutes as well as connect to their customers and a global network.
UX (User Experience) is at the heart of every good design. It’s the difference between your customers groaning in wretched frustration, or grinning with enjoyment; with them shaking a defeated fist at your site and hastily clicking away from it, or completing a satisfying purchase and wanting to return for more.
It’s Christmas season again, a season to be jolly and a season of giving! Every employer is probably on a quest to appreciate employees for a job well done all year round, and also to provide incentives to help secure great performances from them in advance, for the coming year.
Business negotiation is a world of contradictions. You’ve got to be firm but flexible open and sharing, but a little cagey. There’s a lot to get your head around. But your state of mind might be the most important thing. Aim for a mutually beneficial outcome, and you’ll find the whole exercise more comfortable. Follow these five tips to prepare for your next negotiation.
When a customer asks you for a quote, they're giving you a golden opportunity. With the right response, you can close the deal quickly and win new business. Here's how to make the most of price quotes.